MAKE needed a brand system that matched the scale and sophistication of their work — but still felt human. I crafted a cohesive identity system spanning web marketing, interface design, social expression, internal tools, and communications. A visual and verbal framework that reflected their depth in engineering and strategy while keeping people at the centre. We leaned into a slightly cheeky tone — championing connection with real humans, not chatbots — reinforcing MAKE’s belief that technology should serve people, not replace them. The result was a flexible, scalable brand ecosystem that brought cohesion across touchpoints and positioned MAKE as both technically exceptional and genuinely human.