Something New was a full campaign system developed for Hillsong Canada’s fall season. The creative direction centred on contrast — a restrained black and white base layered with noise, texture, and strategic colour interruptions. The visual language balanced strength and optimism: solid typographic foundations, punchy graphic moments, and a subtle filmic tone that gave the system emotional depth. Colour functioned as encouragement — each hit signaled movement, momentum, and the belief that renewal was possible. The result was a scalable design system spanning digital, social, in-room screens, and campaign assets — unified by clarity, tension, and hope.